Privacy Policy

Your privacy is essential.

B-Line uses a privacy-first, privacy by design approach to data collection and storage. End-to-end encryption and anonymization of data ensure all user privacy is protected and complies with GDPR, HIPAA, CCPA and PIPEDA privacy standards.

B-Line Technologies Inc. (“B-Line”) provides the B-Line online platform and mobile applications (together, the “Service”), through which B-Line offers its transportation analysis services, contact tracing services and/or emergency alert. B-Line has created this privacy statement ("Statement") in order to set out how we collect, use, and disclose the personal information regarding visitors to our website located at (the “Website”), users of the B-Line mobile application (“App”) and other users of the Service.


This Statement covers our collection, use and disclosure of information about identifiable individuals (“Personal Information") who access the Website, App or Services (together, “Users”, “you” or “your”). We do not knowingly collect or solicit Personal Information from anyone under the age of 13 or knowingly allow such persons to register for the Service.


2.1. B-Line Account Information                                                


In order to use our Service, you may need to register for an account and provide basic account registration information. B-Line also collects your cell phone number and, when you install the B-Line app, your location information within your building. If you want, you can opt-in to have your location tracked at all times. This could be useful for you to provide contact tracing information. This information is collected directly from you.

2.2. Use

B-Line only ever uses your information for the following seven functions:

  1. To set up your account.
  2. We use your cell phone number & name/nickname/ pseudonym to link you and your information to the right building or organization.
  3. To provide contact tracing.
  4. Your location information tells us if you were close to someone who tested positive for an infectious disease, so that we can then tell you.
  5. If you allow contact tracing, you can access 28 days of locations in case you need to provide this information for a health investigation.
  6. For emergency notifications.
  7. If you test positive for an infectious disease you can choose to self-identify through the B-Line app. B-Line will then send a notification to people who were in proximity to you.
  8. For capacity management.
  9. Visitors to buildings/ organizations can be granted access using B-Line.
  10. Building/ organization administrators can see if rooms are over capacity, # of people checked in, # of people checked out, the total # of users, and the total # of devices (they do not see your name or pinpointed location in the building).
  11. To chat with a building/ organization administrator.
  12. You can use B-Line to chat with an administrator.
  13. To answer a survey from a building/ organization administrator.
  14. Building or organization administrators may send surveys through B-Line.
  15. Analytics from anonymized data.
  16. Building or organization administrators can see anonymous information such as how many people are in the work area.
  17. We track trends using your anonymized data.


B-Line stores its data, including Personal Information, on servers located in Canada (if you access the Service in Canada) and the United States (if you access the Service in the US). By submitting information, you agree to this transfer, storing or processing of your Personal Information in Canada and the U.S. You acknowledge and agree that your Personal Information may be accessible to law enforcement and governmental agencies in those countries under lawful access regimes or court order.


4.1. Service Providers and Business Partners

We may from time to time employ other companies and people to perform tasks on our behalf and need to share Personal Information with them to provide the Services to you. Unless we tell you differently, such third parties do not have any right to use the Personal Information we share with them beyond what is necessary to assist us. This includes third party companies and individuals employed by us to facilitate our Services, including the provision of maintenance services, database management, Web analytics and general improvement of the Services, and businesses who engage our Services (to the extent provided for above). As of the date of this Privacy Policy, we use the following companies to help us deliver our services:

  1. Firebase (Google Authentication Platform)
  2. Firebase is the tool we use to register you with the B-Line app.
  3. Intercom
  4. Intercom provides a chat function for you to connect with your building/ organization administrator.
  5. GWS
  6. GWS owns the data storage centres where we store your information. Canadian user information stays in Canada. American user information stays in the United States. All anonymized analytic data is stored in the United States.

4.2. Business Transfers

If we (or substantially all of our assets) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, Personal Information may be made available or otherwise transferred to the new controlling entity, where permitted under applicable law.

4.3. With Your Consent

If we need to use or disclose any Personal Information in a way not identified in this Privacy Statement, we will notify you and/or obtain your express consent as required under applicable privacy laws.

4.4. As required by law

We may disclose your Personal Information to third parties without your consent if we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, other end users, or anyone else (including the rights or property of anyone else) that could be harmed by such activities. Further, we may disclose Personal Information when we believe in good faith that such disclosure is required by and in accordance with the law, or otherwise reasonably necessary (as determined at our sole discretion) to prevent or limit the risk of harm being caused to another person. We also reserve the right to access, read, preserve, and disclose any Account Information, Privacy Value Information and Diagnostic Information as we reasonably believe is necessary to satisfy any applicable law, regulation, legal process or governmental request; enforce our contracts or user agreement, including investigation of potential violations hereof; and detect, prevent, or otherwise address fraud, security or technical issues. Notwithstanding the general terms of this policy, the collection, use, and disclosure of Personal Information may be made outside of the terms herein to the extent provided for in any applicable privacy or other legislation in effect from time to time, or pursuant to court orders.


B-Line keeps your cell phone number tied to your location information for 28 days. After 28 days your location information is severed from your cell phone number and can not be traced to you.

Any chats you have through the B-Line app is kept for 1 year.

Any surveys you answer are anonymized and are deleted from B-Line after 28 days.

After 6 years before we securely destroy your anonymized location information.

In some circumstances you can ask us to delete your information: see section 7 below for further information. All retained Personal Information will remain subject to the terms of this Privacy Statement.


You have the right to access the Personal Information we hold about you in order to verify the Personal Information we have collected in respect to you and to have a general account of our uses of that information.  Upon receipt of your written request, we will provide you with a copy of your Personal Information, although in certain limited circumstances, and as permitted under law, we may not be able to make all relevant information available to you, such as where that information also pertains to another user.  In such circumstances, we will provide reasons for the denial to you upon request.  We will endeavour to deal with all requests for access and modifications in a timely manner.

We will make every reasonable effort to keep your Personal Information accurate and up to date, and we will provide you with mechanisms to update, correct, delete or add to your Personal Information as appropriate.  As appropriate, this amended Personal Information will be transmitted to those parties to which we are permitted to disclose your information.  Having accurate Personal Information about you enables us to give you the best possible service.


In addition to the rights set out in this Statement, if you are a resident of the EEA then you may have additional rights regarding your Personal Information.

B-Line generally processes Personal Information in order to fulfill a contract we have with You (that is, by providing you with our services) and to pursue our legitimate business interests. Otherwise, B-Line will obtain consent from an individual in respect of the processing of Personal Information if required by law to do so.

Further, individuals located in the EEA have certain rights under European law (including under the General Data Protection Regulation) with respect to Personal Information, including the right to request that we:

  • Confirm that we have their personal data;
  • Provide them with access to their personal data that we possess, including in portable format;
  • Correct, update or amend their personal data;
  • Delete and “forget” their personal data;
  • Object to our use or disclosure of their personal data; and
  • Limit our processing of their personal information.

If You are located in the EEA and wish to exercise these rights, you should contact B-Line using the contact information below in Section 11.


Questions regarding this Privacy Policy, B-Line’s privacy practices or your Personal Information should be directed to our Privacy Officer:
Please direct digital requests to:


We may amend this Statement from time to time. Use of Personal Information we collect is subject to the Statement in effect at the time such information is collected, used or disclosed. If we make material changes or changes in the way we use Personal Information, we will notify you by posting an announcement on our Website or App or sending you an email prior to the change becoming effective. You are bound by any changes to the Statement when you use the Website after such changes have been first posted.


In the event of a data breach involving Personal Information, B-Line will notify affected users where required by applicable laws.

Questions regarding this Statement or B-Line’s privacy practices should be directed to

Last Updated: September 26, 2023

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